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Dream later admitted to using game modifications, but maintained that he used them unintentionally during his single-player speedruns, intending for them to only apply during his multiplayer "challenge videos".
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He is well known for his YouTube series "Minecraft Manhunt" and was also well known for his Minecraft speedruns, in which he was accused of cheating in late 2020. With music being a part of various other markets, the company would also be involved with the OTT, films, gaming and live events industries.Clay (born August 12, 1999), known online as Dream, is an American YouTuber and Twitch streamer who is known primarily for creating Minecraft content.ĭream has been active online since 2014, but did not gain substantial popularity until 20. An industry with such revenue outcomes is Fairplay’s market. At the same time, the Indian music industry was worth $ 230 million in 2021 and is expected to hit $ 339 million by 2024. In 2021, the global music industry’s annual revenue was $25.9 million.
Internationally, it will be competing against Songtradr and Lickd that too only to a limited extent since Fairplay offers a larger number of services when compared to these companies. Choosing to focus on upcoming talents along with popular artists, Fairplay has onboarded music schools like True School of Music.Ĭurrently, in the bootstrapped stage, the company soon plans on raising its first funding round.īeing one of the first platforms in the music, film and entertainment industry to assist in the process of music and sync licensing, the startup has few local competitors. The platform is already working with artists such as Divine, D’Evil, and Kamakshi Khanna as well as agencies such as Gully Gang, Export Quality, Shark & Ink, Big Bad Wolf and Third Culture. With an aim to make music licensing easy, quick and accessible, Fairplay allows users to acquire all types of music licenses in 4 steps and ensures that artists get paid fairly.
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The music licensing process usually happens offline and involves exchanging emails which would take up to weeks to get the end result finally. Khimani describes it as ‘the Zomato of music licensing.”Īlong with sync licensing, Fairplay’s role as a platform of music licensing involves tracking down pieces of music that follow their customer’s needs, scouting for the creator of the music and explaining and negotiating the use and terms of the license, only then does the licensing process come into play. “We not only help them with the filling out of forms for the process, but we also educate them, especially individual artists of their rights and how things are done,” said Anand.įounded in 2021, Fairplay is a digital marketplace for all categories of owners of musical content – from artists, composers and songwriters, to record labels, publishers and distributors. Board member and advisor Priyanka Khimani told Entrackr, “One thing we observed is that independent artists and companies always face an issue filling up the forms for the process.” Fairplay provides an end-to-end service as its key feature. The music licensing industry consists of two aspects: the licensor and the licensee.
Looking for a solution to such a problem gave rise to the idea of Fairplay. One such query came from a company looking for a piece of music for their upcoming video which required sync licensing. He faced multiple queries about music licensing while working in the field. Having previously worked in the music industry as part of music marketing, it is not Anand’s first venture into the field.
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But what happens is that independent artist who put out such covers potentially lose out on monetising and exclusive rights for their songs as they are not licensed.įairplay has come to the field to solve both these problems: to help artists to license their music and assist companies to gain synchronization music licenses.įounder and CEO Ravdeep Anand describes it as a one-stop platform for all things licensing for independent artists and companies. India is booming with cover songs there have been times when the covers become more popular than the original. This is usually a time-consuming, complicated, and expensive process. A company which wants to use a piece of music needs sync licensing, which is a license needed when any piece of music is accompanied by visuals.
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Every single piece of content we watch is backed with music every tv series, movie, Instagram reels, YouTube shorts etc.
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